Skills for a Public Sector Marketing Leader at Amazon Web Services
Sarah, a Worldwide Public Sector Marketing Leader at Amazon Web Services, emphasizes the importance of "soft skills," particularly "emotional intelligence" and strategic thinking, as crucial for success in their role, highlighting the evolution of strategic capabilities over a 13-year career. Strong writing skills are also deemed essential, as "content is king and queen," a skill honed by their English degree and valuable across PR and marketing.
Communication, Strategic Thinking, Data Analysis, Writing, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sarah Storelli
Worldwide Public Sector Marketing Leader
Amazon Web Services
Cal Poly, San Luis Obispo
N/A
English, Writing & Education
Technology
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans
Video Highlights
1. Strong people skills and emotional intelligence are crucial for navigating diverse personalities and building relationships.
2. Strategic thinking and a big-picture perspective are essential for long-term planning and decision-making.
3. Excellent written and verbal communication skills are vital for conveying messages effectively to both internal and external stakeholders. Developing strong writing skills is particularly valuable in today's content-driven world.
Transcript
What skills are most important for a job like yours?
I would say people skills are important. There are a lot of personalities to work with, so that's one area I'd highlight.
It's a lot of soft skills, as well as hard skills. Soft skills are about emotional intelligence, having a strategic mind, and not working in a silo. You need to be a big-picture thinker and be able to see around corners from a street perspective.
This means understanding the difference between short-term and long-term goals. Everyone develops this over their career; you don't need to have it right out of college. I used to think others developed strategies so quickly.
Now, I'm at a point in my career where I can develop a strategy in a day. This is after 13 years of experience has given me that capacity.
Other hard skills can be data-driven at times. However, a lot of it isn't necessarily a hard skill. It's more about being able to analyze, consume information, and communicate effectively.
This communication needs to be both internal to stakeholders and external. Being a good writer is always valuable. In this day and age, content is king and queen, in various forms like video.
Distilling messaging down is both an art and a science. If you're looking to build skills for marketing, I'd recommend focusing on your writing. My English degree has served me well in both the PR and marketing industries.
Advizer Personal Links
My LinkedIn: https://www.linkedin.com/in/sarahstorelli/