Main Responsibilities of a Public Sector Marketing Leader at Amazon Web Services
Sarah's role as Worldwide Public Sector Marketing Leader at Amazon Web Services centers on "overarching marketing strategy," specifically targeting "very senior level executives" through tailored engagements and thought leadership content. This includes managing agencies, creating the AWS Behind the Cloud podcast, and driving promotional strategies both internally and externally to maximize impact.
Executive/Leadership, Communication, Strategy, Content Creation, Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sarah Storelli
Worldwide Public Sector Marketing Leader
Amazon Web Services
Cal Poly, San Luis Obispo
N/A
English, Writing & Education
Technology
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans
Video Highlights
1. Develops overarching marketing strategies focused on engaging C-suite executives (CEOs, CTOs, etc.)
2. Creates thought leadership content such as announcements and blogs.
3. Manages external agencies for design and content, and hosts the AWS Behind the Cloud podcast, interviewing senior executives and promoting the podcast across various internal and external channels
Transcript
What are your main responsibilities within your current role?
A lot of it revolves around strategy. This includes overarching marketing strategy for engaging very senior-level executives in specific, tailored engagements.
When I say senior executives, I mean those in the C-suite, such as CEOs, CTOs, and so on. I also do a variety of content writing, whether it's for announcements, blogs, or other pieces. Much of that involves thought leadership content.
I also manage a variety of agencies, from design to content. Currently, I'm also the creator of the "AWS Behind the Cloud" podcast.
In that role, I serve as the correspondent, interviewing senior executives from worldwide public sector and the federal business. I essentially run the show, deciding which questions to ask, ensuring they align with business needs, and keeping everything strategic.
There's also the whole promotion strategy. This involves working with various internal and external teams to promote content and garner traction. In summation, it's largely strategy surrounding executives, with a primary focus on content and events.
Advizer Personal Links
My LinkedIn: https://www.linkedin.com/in/sarahstorelli/