Favorite Parts Of Working In The Marketing Industry As A Public Sector Marketing Leader At AWS
Sarah, a Worldwide Public Sector Marketing Leader at AWS, finds the most rewarding aspects of her industry to be "the people and also the strategy," particularly appreciating the strategic, revenue-generating nature of marketing compared to her earlier PR experience. This allows Sarah to "learn more of the business and be that marketing partner" with a company-wide perspective, leveraging skills to strategically impact the business.
Strategic Thinking, Marketing, Business Strategy, Leadership, Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sarah Storelli
Worldwide Public Sector Marketing Leader
Amazon Web Services
Cal Poly, San Luis Obispo
N/A
English, Writing & Education
Technology
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans
Video Highlights
1. - The intersection of strategy and execution in marketing: Sarah highlights the strategic thinking required in marketing, especially in a revenue-generating role, and how marketers can significantly influence business decisions.
2. - The broad company-wide perspective of marketing: Sarah emphasizes that marketers, particularly CMOs and chief communications officers, often have a company-wide view, making them key players in strategic decision-making.
3. - The evolving role of marketers: Sarah points out the increasing influence of marketers in the business world and the growing reliance on their expertise for market positioning and best practices. This highlights the dynamic and impactful nature of a career in marketing
Transcript
What do you enjoy most about being in your industry?
I've been sticking to what I've been doing previously, and I would say definitely the people and also the strategy. Coming from a PR background for the first eight years of my career and then moving into marketing, it's really fascinating to see how it all comes together from a more strategic perspective.
PR is strategic, of course, but it's its own type of activation. From the marketing side, we are held to various standards because of the spend behind our efforts, and we need to be revenue-generating. Learning more about the business and being a marketing partner to it in a strategic light is key to making the most impact.
Marketers have so much influence these days, and that's only going to continue to increase. Businesses rely on us for best practices and guidance on how to show up in the market, why, and to whom.
My former mentor at IBM told me that really the only other people thinking about a company-wide perspective outside of the CEO are the CMO and the chief communications officer. That always painted a really interesting picture for me.
That has continuously drawn me to marketing, to leverage my skills in a different way. I want to not only think but also execute strategically in a way that complements the business and has a clear purpose.
Advizer Personal Links
My LinkedIn: https://www.linkedin.com/in/sarahstorelli/