What a Senior Writer and Creative Director at Starbucks wishes they had known before entering the Creative industry
Sara, a Senior Writer/Creative Director at Starbucks, reflects that success in the creative industry hinges not merely on "having good ideas," a common misconception, but on the crucial skills of "making those ideas work and how to sell them to the client." This insight underscores the importance of practical execution and persuasive communication alongside creative talent in career advancement.
Communication, Problem-Solving, Sales, Idea Generation, Client Relations
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sara Beil
Sr. Writer/Creative Director
Starbucks Corporation
UCLA
English, Writing & Education, English
Arts, Entertainment & Media
Creative
Honors Student
Video Highlights
1. The creative industry demands not only good ideas but also the ability to implement and sell those ideas effectively to clients.
2. Success in creative roles requires strong business acumen and the skill to translate creative concepts into practical, successful strategies.
3. Networking and collaboration are crucial for navigating the creative industry and turning ideas into reality.
Transcript
What have you learned about this role that you wish someone would have told you before you entered the industry?
I would say that, and I was told this a couple of years ago, being a creative in this industry isn't just about having good ideas. A lot of people have good ideas.
It's about knowing how to make those ideas work and how to sell them to the client.
Advizer Personal Links
https://www.linkedin.com/in/saraashleybeil/, Instagram: @saraashleyb, www.sarabeil.com