What Type Of Person Thrives In The Creative Industry, According To A Creative Director At Starbucks
To thrive in the creative industry, individuals must be "always benchmarking," constantly seeking inspiration from new experiences and technologies like "projection mapping," while possessing a versatile skillset and understanding of various team roles to foster better collaboration. This proactive approach to exploration and a broad understanding of the creative process are key.
Creative, Curious, Tech-Savvy, Collaborative, Experienced
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sara Beil
Sr. Writer/Creative Director
Starbucks Corporation
UCLA
English, Writing & Education, English
Arts, Entertainment & Media
Creative
Honors Student
Video Highlights
1. Always be benchmarking and seeking new experiences (e.g., shows, art exhibits, interactive displays).
2. Stay up-to-date with technology and its applications in creative fields (e.g., projection mapping).
3. Develop a broad understanding of different roles and processes within the industry to foster better collaboration.
Transcript
How would you describe people who typically thrive in this industry?
I would say the people who thrive are typically the ones who are always benchmarking. This means they are always going out to see new things and are experience goers. They naturally look for what's the hot new show, what's the hot new art exhibit, or the new interactive museum display.
They are always on the internet looking for new things to try. They are usually a little bit technology savvy, so they know how projection mapping and other things work. They are also a bit of a master of all trades.
Even if you have one title, you kind of know how all the other positions work too, so you're able to collaborate with them better.
Advizer Personal Links
https://www.linkedin.com/in/saraashleybeil/, Instagram: @saraashleyb, www.sarabeil.com