Main Responsibilities Of A Senior Writer Creative Director At Starbucks
Sara's main responsibilities as Starbucks' Senior Writer/Creative Director involve "writing and ideating," requiring a broad knowledge base to create compelling experiences; the role also demands significant collaboration with diverse teams and the crucial skill of confidently "pitching" ideas—a transition from a writer's reserved nature to a bold creative director.
Communication, Collaboration, Creative Direction, Project Management, Idea Generation
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sara Beil
Sr. Writer/Creative Director
Starbucks Corporation
UCLA
English, Writing & Education, English
Arts, Entertainment & Media
Creative
Honors Student
Video Highlights
1. Writing and ideation are core responsibilities, requiring a broad knowledge base of current trends and references.
2. Collaboration is crucial, involving teamwork with art directors, master planners, and others.
3. Pitching and confidently presenting ideas are essential skills for a creative director.
Transcript
What are your main responsibilities within your current role?
As a writer and creative director, the biggest responsibility is writing. This often involves a lot of time spent at the screen, writing and ideating.
Being in touch with everything happening in the themed entertainment and experiential spaces is another big responsibility. You need a strong knowledge base of what's out there so you can pull relevant references and create cool experiences for new projects.
Collaboration is also a significant part of the job. As a creative director, you work with a project team, typically including an art director and a master planner. You need to know how to communicate with them, understanding their roles to ensure the project's success.
Finally, pitching is a major aspect of this role. Coming up with ideas is one thing, but being able to pitch them effectively is another. This is a skill I had to learn as a writer; writers are often reserved. Transitioning from writer to creative director requires the ability to speak up, be bold, and confidently sell your ideas.
Advizer Personal Links
https://www.linkedin.com/in/saraashleybeil/, Instagram: @saraashleyb, www.sarabeil.com