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Most Important Skills For A Senior Manager Newsroom At Salesforce

Sammy, a Senior Manager, Newsroom at Salesforce, identifies strong communication—both written and verbal—"probably no matter your job or industry"—as a crucial skill, alongside creativity in storytelling and project management. The ability to "be really on top of something" and effectively manage projects, a skill which the professional notes is often overlooked but highly valuable, complements these core communication skills.

Communication, Creativity, Project Management, Storytelling, Content Creation

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Sammy Spiegel

Senior Manager, Newsroom

Salesforce

UCSB

N/A

Communications, Psychology

Technology

Communication and Marketing

Greek Life Member, First Generation College Student

Video Highlights

1. Strong written and verbal communication skills are essential for success in this field.

2. The ability to tell compelling stories and communicate creatively is a valuable asset.

3. Project management skills, including organization, documentation, and reporting, are highly beneficial.

Transcript

What skills are most important for a job like yours?

A few things come to mind. First, in a communication and marketing hybrid role, communication is probably one of the biggest priorities. Being a strong written and verbal communicator is a skill that, no matter your job or industry, will get you really far.

On top of that, finding ways to tell stories and communicate creatively is a big part of my job. I'm always thinking about the elements of a good story and trying to bring them to any communications or content I'm working on. This takes creativity.

It's something where I like to brainstorm with people and be open to new ideas. I also look for ideas in the world around me. I consider what other brands are doing, and what good books and podcasts I enjoy. These can help inform and spark ideas when it comes to creating content for a tech company.

Another skill that is often overlooked but has gotten me really far in my career is project management. The ability to be on top of something, document things well, track things well, and report on your progress well is key. It's not something I ever focused on doing, it just came naturally. However, I've heard throughout my career that it makes me a strong asset to a team.

So, I would say communication, creativity, and project management are probably my top three skills.

Advizer Personal Links

linkedin.com/in/sammyspiegel

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