Entry-Level Positions for Aspiring Marketing and Communications Professionals
For entry-level marketing and communications roles, Sammy, a Senior Manager at Salesforce, recommends starting at an agency to gain "hands-on experience" across various brands and industries before moving "in-house." Junior copywriter or social media writer/editor positions are also good entry points, building strong writing skills and understanding of marketing strategy.
Entry-Level Jobs, Marketing Communications, Agency Experience, Copywriting, Writing Skills
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sammy Spiegel
Senior Manager, Newsroom
Salesforce
UCSB
N/A
Communications, Psychology
Technology
Communication and Marketing
Greek Life Member, First Generation College Student
Video Highlights
1. Start at an agency to gain diverse experience working with various brands and projects.
2. Consider copywriting roles (junior copywriter, junior social media writer/editor) to build writing skills and understand marketing strategies.
3. Agency experience provides a strong foundation before transitioning to in-house roles at companies like Salesforce.
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
If you want to get your foot in the door in marketing and communications, my biggest recommendation is to start at an agency. They're often working with lots of different brands on different projects.
When you're at an agency, you get a lot of hands-on experience with various clients and industries. This gives you a really good foundation before you move to what they call "in-house," which is working directly at a brand or company.
You can also consider copywriting. I think that's a great entry-level role in marketing communications if you want to use your writing skills. Look for roles like junior copywriter or junior social media writer or editor.
In these roles, you'll be producing a lot of copy for different use cases for a brand. I think it's a good foundation for writing skills and for understanding different parts of a marketing strategy.
Advizer Personal Links
linkedin.com/in/sammyspiegel