A Day In The Life Of A Senior Newsroom Manager At Salesforce
A day for this communications professional involves "lots of change and variety," including developing content strategies ("building content briefs"), reviewing team work ("written articles, video assets"), managing budgets and resources, and prioritizing team growth through training and development. The role demonstrates a blend of creative content creation, strategic planning, financial management, and leadership responsibilities.
Communication, Project Management, Teamwork, Leadership, Budget Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sammy Spiegel
Senior Manager, Newsroom
Salesforce
UCSB
N/A
Communications, Psychology
Technology
Communication and Marketing
Greek Life Member, First Generation College Student
Video Highlights
1. A day in the life of a communications professional is filled with variety, including learning company priorities, building content briefs to guide the team, and reviewing the team's output (written articles, videos).
2. The role involves managing budgets and resources, such as spending money on agencies and video tools, and exploring new tactics.
3. A significant aspect is focusing on team training and development, prioritizing individual growth and effective management.
Transcript
What does a day in the life of a communications professional look like?
There's always a lot of change and variety, which is fun. On any given day, I could be learning about the company's priorities through meetings and materials.
In my communications role, I also build and oversee content. This often involves creating content briefs, which outline what we're going to create. I define the message, format, and target audience.
I build these briefs to ensure my team knows what kind of content we're producing. I also review a lot of my team's content, which can include written articles or video assets.
Additionally, I manage budget and resources. I have a budget to spend on agency resources, such as a video editor or tools for my team. I ensure we spend the budget as intended and suggest new ideas or tactics.
As a people leader, I also focus on training and development for my team. My team's growth is my top priority. I spend a lot of time thinking about how to help them improve and how to be the best manager possible.
Advizer Personal Links
linkedin.com/in/sammyspiegel