What Type Of Person Thrives In The Publishing Industry, According To A Book Marketing And Publicity Coordinator At Penguin Random House
Rylie, a Book Marketing & Publicity Coordinator at Penguin Random House, highlights the importance of "fully back[ing] your authors" and their message in the publishing industry, especially within the health, wellness, and metaphysical spaces. This involves creatively generating ideas to "push their product out into the world" and supporting the positive impact of the author's work on their community.
Communication, Passion for Books and Writing, Marketing, Creativity, Belief in Authors' Messages
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Rylie Walsh
Book Marketing & Publicity Coordinator
Penguin Random House
Loyola Marymount University
Loyola University Chicago, MBA
Communications
Arts, Entertainment & Media
Communication and Marketing
Honors Student, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Love of reading and writing is key to thriving in the publishing industry.
2. Being able to fully support authors and their message is crucial.
3. Creativity and the ability to think of new ideas to promote products are important skills.
Transcript
How would you describe people who typically thrive in this industry?
To thrive in publishing, a love of reading and writing is key. Especially in spaces like personal growth, health, wellness, and metaphysical card decks, it's important to fully back your authors.
You need to be able to get behind someone and their message that you believe in. You'll see the impact it has on their community and want to help them continue that momentum.
It's important to communicate that support, back them, and think creatively about ideas to push their product out into the world.