What a VP of Brand Partnerships at BlackRock Wishes They Had Known Before Entering Any Industry
Ruthie, VP of Brand Partnerships at BlackRock, advises that "showcasing your work is as important as doing the work itself," emphasizing the need to actively share accomplishments with stakeholders to gain recognition, regardless of dedication or late nights at the office. This advice transcends marketing, highlighting the critical role of self-promotion in career advancement.
Career Development, Communication, Networking, Executive/Leadership, Workplace Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ruthie Heller
VP of Brand Partnerships
BlackRock
Yeshiva University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Took Out Loans, Student Athlete
Video Highlights
1. The importance of showcasing your work is as crucial as doing the work itself. Your accomplishments may go unnoticed unless actively presented to stakeholders.
2. Prioritize getting sponsors and mentors to advocate for your work and career progression.
3. Success in the marketing industry (and likely many others) requires actively sharing your work and accomplishments to gain visibility and recognition, rather than relying solely on performance.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
That's a great question. It's actually not very specific to marketing, but it applies and is relevant for everyone.
You could be doing super good work, be hardworking, and stay late at the office until 11:00 PM. Unless you are "roadshowing" or sharing the work you're doing, it's not going to be seen.
So, I would say it's as important to showcase your work as it is to do the work itself. I really recommend to anyone starting off, whether in marketing or any industry, to hone in on that. Prioritize showcasing your work and getting stakeholders, sponsors, and mentors to advocate for you too.