What Type Of Person Thrives In The Marketing Industry According To A VP Of Brand Partnerships At BlackRock
Success in the brand partnerships industry requires individuals who are "on the pulse of things," deeply understanding client needs and consumer behavior while managing a "large volume of work." This necessitates agility, curiosity, and strong teamwork skills to build the trust needed for successful collaborations and campaign launches.
Communication, Teamwork, Curiosity, Industry Knowledge, Adaptability
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ruthie Heller
VP of Brand Partnerships
BlackRock
Yeshiva University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Took Out Loans, Student Athlete
Video Highlights
1. Being on the pulse of industry trends and consumer behavior is crucial.
2. Agility and nimbleness are essential for handling a large workload.
3. Strong collaboration and teamwork skills are vital for success in marketing.
Transcript
How would you describe people who typically thrive in this industry?
People who thrive in this industry are on the pulse of things. They like to know what's going on, specific to either their clients or their brand. They really delve into the weeds of who their audiences are, what they like, and the behavior of their consumers and customers.
Everything across the board; they really like to have that "on the pulse" kind of information. They are also happy taking on a large volume of work.
I had mentioned agility; someone who's agile and nimble would definitely thrive. Someone who's extremely curious and also a team player would thrive.
I think you could say that about all industries, but marketing specifically has a lot of different partners involved depending on the project or campaign. Being able to be collaborative and get people to want to work with you to get a concept or activation live in market takes trust and relationship building. I think all of those are really important and describe people who would thrive in this industry.