Entry-level Positions for Aspiring Brand Partnerships Professionals
Entry-level marketing roles, such as "marketing coordinator" or "marketing assistant," provide a good foundation for a career in brand partnerships, according to Ruthie, a VP of Brand Partnerships at BlackRock. Their own career path involved "paid media advertising" and "campaign management," illustrating how broader marketing experience can lead to such specialized roles.
Marketing, Brand Partnerships, Campaign Management, Entry-Level Positions, Paid Media Advertising
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ruthie Heller
VP of Brand Partnerships
BlackRock
Yeshiva University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Took Out Loans, Student Athlete
Video Highlights
1. Entry-level marketing positions (coordinator, assistant) are good starting points.
2. Agency or brand-side roles offer different entry paths.
3. Experience in paid media advertising and campaign management is valuable for brand partnerships.
Transcript
What entry-level positions in this field might an undergraduate college student consider?
I would say the main entry-level positions are marketing coordinator and marketing assistant. The specific title can depend on whether you're on the agency side or the brand side.
Any entry-level marketing position would be a good way to get into brand partnerships. My experience prior to brand partnerships was in paid media advertising and overall campaign management.
Therefore, I believe any of those broader, entry-level marketing roles would be relevant for this type of position.