A Day in the Life of a VP of Brand Partnerships at BlackRock
A VP of Brand Partnerships at BlackRock's workday centers on three key areas: managing "a lot of different teams" in campaign execution, securing executive buy-in through presentations and "road showing the concept," and developing the partnership's core concept by working with agencies on "data validation, territory validation," and audience targeting. This multifaceted role requires collaboration, strategic thinking, and meticulous planning.
Project Management, Communication, Teamwork, Executive/Leadership, Strategic Planning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ruthie Heller
VP of Brand Partnerships
BlackRock
Yeshiva University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Took Out Loans, Student Athlete
Video Highlights
1. Manages multiple teams and deliverables across various departments (PR, legal, marketing, budgeting) to execute brand partnership campaigns.
2. Develops campaign concepts and secures executive buy-in through presentations and stakeholder management.
3. Collaborates with agencies (creative, media) to define marketing objectives, validate data and target audiences for successful campaign execution
Transcript
What does a day in the life of a head of brand partnerships look like?
It's great. I would say that there are three main focus areas with this type of position. The first is your day-to-day management of whatever the campaign is. If you're actively activating a campaign, it's like being a project manager.
You manage a lot of different teams to get this campaign set up. You could be working with PR and comms, legal and compliance, global marketing, or budgeting teams. It's managing that day-to-day, getting deliverables from them.
The second focus area is socialization. This relates to the phase of trying to get a concept developed, with a lot of focus on getting executive buy-in. Your efforts are on deck and presentation making.
This involves road-showing the concept and idea to various teams to get their buy-in. Ultimately, you get in front of the decision-makers. You want a group of people, your sponsors and champions of the idea, there to support you in that activation.
Thirdly, in addition to socialization and project management, you could be developing the concept itself. This involves working with various agencies, like your creative agency or media agency.
You work with them to get all the preliminary information and data done. This means briefing them based on marketing objectives and ensuring everything is set up for the concept to be right. This could include data validation, territory validation, and ensuring you're targeting the right audience.
It's this upfront work that's a little more in the weeds. When you're developing a brand partnership with a big idea being formulated, it helps to have that preliminary work done.