Career Path of a VP of Brand Partnerships at BlackRock
Ruthie's career path began with a communications degree from Yeshiva University, complemented by internships at "boutique PR agencies," where they gained hands-on experience developing "pitch decks and press release materials" for diverse brands like Shop Genius and 7-Eleven. This early experience, built through networking and direct outreach, provided a strong foundation for their current VP of Brand Partnerships role at BlackRock.
Communication, Public Relations, Marketing, Networking, Career Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ruthie Heller
VP of Brand Partnerships
BlackRock
Yeshiva University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Took Out Loans, Student Athlete
Video Highlights
1. Ruthie's career path started with internships at boutique PR agencies, which gave her hands-on experience in developing pitch decks and press releases.
2. She leveraged relationships and LinkedIn to secure internships, highlighting the importance of networking.
3. Her early internships covered diverse brands (Shop Genius, 7-Eleven, Kantar Media), providing broad experience in PR and marketing across various sectors
Transcript
Could you walk me through your career path, starting with your experiences in college? Please include any internships or jobs you had before your current role.
Absolutely. I went to Yeshiva University, where I studied communications with a concentration in public relations and a minor in studio art. A lot of my focus areas, especially around internships, were specific to communications and broader marketing.
I also had a bit of an interest in music, which you'll see if you look at my resume and background. My early internships were at boutique PR agencies. I actually got one internship with a communications professor at school who had his own boutique agency.
Then I got another one early on through LinkedIn. So it was pretty much built on relationships with people I knew, or by me reaching out directly to the CEO or similar contacts at those smaller, boutique PR agencies. I did a lot of general PR, developing pitch decks and press release materials.
I worked across the board with various brands, including Shop Genius, 7-Eleven, and Kantar Media and Research. For another internship, my focus was more around jewelry and CPG products. This experience in early-stage boutique agencies gave me a lot of hands-on experience.