Biggest Challenges Faced By A VP Of Brand Partnerships At BlackRock
Ruthie, BlackRock's VP of Brand Partnerships, identifies securing "executive buy-in" as the biggest challenge in her role, because innovative ideas often involve risk, which executives naturally try to minimize. This requires persuasive communication and substantial data to overcome inherent pushback and achieve successful implementation.
Executive Leadership, Communication, Persuasion, Data Analysis, Risk Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ruthie Heller
VP of Brand Partnerships
BlackRock
Yeshiva University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Took Out Loans, Student Athlete
Video Highlights
1. Balancing creative innovation with executive risk aversion is a constant challenge.
2. Data-driven persuasion is crucial for gaining executive buy-in for new ideas.
3. Building strong arguments and gathering sufficient supporting materials are essential for overcoming resistance to innovative marketing strategies.
Transcript
What is your biggest challenge in your current role?
The biggest challenge, I would say, is executive buy-in. When you're at an executive level, you're trying to make the best decisions for the firm, for the company.
Often, the greatest ideas push boundaries and take on significant risk. As an executive, your priority is to minimize risk to keep the company afloat. This can create a combative and paradoxical situation.
Being a creative, innovative marketer, you'll always face pushback. Most of the time, these concerns are reasonable. The most challenging part is persuading people to buy in.
It's typically easier with the right data; you have the necessary "armor" for those conversations. However, it's rarely easy. It always takes time, a lot of materials, and information to achieve this.