Main Responsibilities of a Partnerships Manager at Paradigm Strategy
Rebecca's role as Partnerships Manager at Paradigm Strategy represents a career shift from a sales-focused account executive position, now focusing on "identifying those partners that we would like to have in our network, um, and securing agreements with them." This involves outbound outreach, researching potential partners with shared customer bases, and developing "referral programs" or "joint marketing partnerships" to generate leads and revenue.
Partnership Development, Business Development, Lead Generation, Sales, Strategic Alliances
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Job Functions
Traits
Rebecca Elguindi
Partnerships Manager
Paradigm Strategy
University of Arizona, 2015
n/a
Political Science, American Studies
Consulting & Related Professional Services, Technology
Sales and Client Management
Took Out Loans, Greek Life Member
Video Highlights
1. Rebecca's role involves building partnerships with organizations that share a similar customer base, creating referral programs and revenue-sharing agreements.
2. She conducts outbound outreach and researches potential partners, working with internal stakeholders to develop partnership models.
3. Her work includes joint marketing initiatives, collaborating on case studies and webinars, ultimately aiming to generate leads and expand Paradigm Strategy's network and revenue streams.
Transcript
What are your main responsibilities within your current role?
I've transitioned into a partnership role. In my previous sales positions, like being an account executive, my focus was on conducting product demos and closing deals for new revenue.
My current role involves identifying organizations that can serve as an additional lead and revenue source for my company, Paradigm. This might mean finding a company with a similar customer base to ours, where we can build out a referral agreement or program.
This allows us to mutually refer clients to one another. We can also incorporate components like revenue sharing. If I share a lead that closes, we could receive compensation.
This can also involve joint marketing initiatives, collaborating on case studies and webinars, and exploring lead generation opportunities. We aim to generate leads we might not have otherwise by partnering with other organizations.
This is a newer role for me at the company. Much of my focus is on outbound outreach and researching potential partner organizations. I also work closely with internal stakeholders to develop various partnership models.
Ultimately, the goal is to identify and secure agreements with desired partners for our network.