A Day In The Life Of A Partnerships Manager At Paradigm Strategy
Rebecca's role as a Partnerships Manager at Paradigm Strategy involves a dynamic mix of strategic planning, "researching potential partners" and "outbound outreach" to cultivate new collaborations. This includes internal alignment with leadership and sales teams to ensure a cohesive approach to partnership development, while also maintaining a strong understanding of "our business offerings and value proposition."
Strategic Partnerships, Business Development, Sales, Communication, Market Research
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Rebecca Elguindi
Partnerships Manager
Paradigm Strategy
University of Arizona, 2015
n/a
Political Science, American Studies
Consulting & Related Professional Services, Technology
Sales and Client Management
Took Out Loans, Greek Life Member
Video Highlights
1. A day in the life of a senior partnership manager involves strategic brainstorming sessions with stakeholders to identify potential partners who can strengthen the business.
2. Outreach to potential partners is a significant part of the role, which includes creating tailored outreach sequences and presentations.
3. Staying up-to-date on the company's product offerings and value proposition is crucial for effective communication and alignment with internal teams.
Transcript
What does a day in the life of a senior partnership manager look like?
As I shared, the job function at my company is a bit newer, so I'm still in the building phase. A lot of my day involves researching potential partners.
This means looking at areas of our business we could be strengthening and what types of partners could help us address that. This could be partners that serve a larger enterprise market or partners in a specific industry we want to have a larger presence in.
I have strategic brainstorming sessions with key stakeholders on my team. Then, I do a lot of outbound outreach to reach these potential prospects. This includes creating tailored sequences and tailored LinkedIn outreach, followed by conversations and presentations.
I also meet with our leadership team and other internal stakeholders to ensure alignment. We discuss the types of partners we're pursuing and our internal capacity to support them if we bring them on.
I also try to carve out time to join sales calls and observe other teams speaking to our offerings. This includes our product team demoing and selling our products, or our consultants going through our different consulting services.
It's important in a partnership role to have a strong pulse on our business offerings and understand our value proposition. This ensures I'm communicating partnerships effectively. It also creates continuity and alignment in how we talk about the company and how I approach partnerships.
Staying sharp on all different product offerings is definitely an important piece of any role.