Favorite Parts of Being a CEO at Nuñez, The People's Agency
Ray, as CEO and Co-Founder, enjoys the direct impact Nuñez, The People's Agency has through working with nonprofits and social impact businesses, helping them generate revenue "to make more impact, to get more kids fed, to do the thing." The culmination of this fulfillment is exemplified in a United Way campaign that raised $5 million, leaving Ray feeling like "damn, I did that. We did that."
Social Impact, Nonprofit, Leadership, Marketing, Motivation
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ray Nuñez
CEO, Co-Founder
Nuñez, The People's Agency
Johnson & Wales University
Film, Media Arts, Visual Arts
Advertising, Communications & Marketing
Business Strategy
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Direct Impact: The most enjoyable aspect is witnessing the direct impact of their work with nonprofits, social impact businesses, and foundations, helping them generate revenue to further their missions.
2. Mission-Driven Work: They focus on working with organizations involved in areas like immigrant advocacy, democracy advocacy, and social service work, aligning their marketing efforts with meaningful causes.
3. Campaign Success: A highlight is running a successful annual campaign with the United Way in Rhode Island, raising significant funds (e.g., $5 million in one year) through social media and influencer marketing.
Transcript
What do you enjoy most about being in your role?
This is a hard one. I like it all, and that's a crazy response, but I'm going to give the hallmark answer. We work with a lot of nonprofits, social impact businesses, and foundations.
So, we get to see the direct impact of our work. We're not a typical marketing agency selling a product or helping people push merchandise. That's not who we attract.
We believe in the mission. If we're working with folks doing immigrant advocacy, democracy advocacy, or social service work, we know we can help them generate revenue to make more impact. This means getting more kids fed or doing whatever the cause requires.
That's the best part of the work. We run one campaign a year with a chapter of the United Way in Rhode Island. Every single year, we raise the bar, and this year we raised $5 million for them through a social media marketing and influencer campaign. There's nothing better than that.
You wrap up that day and think, "Damn, I did that. We did that." That's what keeps me going. This is super fun. I know there are a lot of negatives to running a business, and I could go into detail, but seeing the direct impact is the most fulfilling part of it.