Favorite Parts Of Working In The Marketing Industry As A CEO And Co-Founder
Ray enjoys the opportunity to "push the needle around what's the norm" in both the marketing/advertising and fundraising/revenue industries, particularly loving when their innovative approach helps clients achieve different and better results than competitors. Being in an industry that evokes the reaction of "damn, why didn't we think of that?" is a source of professional satisfaction.
Innovation, Marketing and Advertising, Fundraising and Revenue Generation, Multicultural Strategies, Competitive Advantage
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ray Nuñez
CEO, Co-Founder
Nuñez, The People's Agency
Johnson & Wales University
Film, Media Arts, Visual Arts
Advertising, Communications & Marketing
Business Strategy
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Innovation and pushing boundaries in marketing and advertising are key aspects of the industry, striving to offer clients something different from established norms.
2. The fundraising and revenue side involves constant creativity and nimbleness to meet clients' goals of raising more money or increasing sales.
3. A rewarding aspect is when others in the industry acknowledge and admire the innovative approaches and ideas implemented.
Transcript
What do you enjoy most about your industry?
We're in two different industries: marketing and advertising, and also fundraising and revenue. What I love about both is that we always get to be innovative and push the needle around what's the norm when it comes to marketing.
We're always trying to do something different, something that gets the job done. We have many competitors who have been in this space for a long time. When we compete against them and win contracts or bids, it's cool to know our clients will get something different than they would have with them.
It's not the same old approach. We do offline marketing and a lot of work that's multilingual and multicultural, not the default. On the revenue side too, we're trying to get creative.
All of our clients are impatient, and I say that nicely. They're all trying to raise more money or make more sales. So we're always trying to be nimble and figure out how we can help them reach their goals.
I love when people say, "Damn, why didn't we think of that?" or "Why didn't we try that?" That's always cool. I love being that in the industry.