Biggest Challenges Faced By A CEO And Co Founder At Nuñez The People's Agency
The biggest challenge is being adaptable, as a project can get "completely derailed," such as the need to redirect a whole campaign towards immigrant advocacy due to the current political climate. This challenge also requires emotional intelligence to support struggling clients, often going beyond the scope of work, but CEO Ray has to compartmentalize this, realizing "can't be a superhero" to everyone, which is difficult given how much Nuñez, The People's Agency cares about their clients' success.
Adaptability, Emotional Intelligence, Strategic Partnerships, Leadership, Work-Life Balance
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ray Nuñez
CEO, Co-Founder
Nuñez, The People's Agency
Johnson & Wales University
Film, Media Arts, Visual Arts
Advertising, Communications & Marketing
Business Strategy
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Being adaptable is a key challenge, as projects can be derailed unexpectedly, requiring a shift in focus and strategy.
2. The role requires emotional intelligence to support clients facing challenges, often extending beyond the typical scope of work.
3. Maintaining a healthy work-life balance is difficult due to the personal investment in clients' success, highlighting the need for compartmentalization.
Transcript
What is your biggest challenge in your role?
You've given me some tough questions today. I'll give you my current answer.
Before, I would have just said prioritizing everything because there are so many moving parts. But right now, it's just about being adaptable. We might start a project that gets completely derailed.
I'll give you an example. We had a campaign with one of our partners that we started in December. By January, we had to completely pump the brakes and redirect all our energy towards immigrant advocacy and the current political climate. There's no way to plan for that.
We had ad spend and a whole plan, but none of it mattered because we had to redirect immediately. That also comes with the emotional intelligence to handle it. A lot of my calls involve dealing with clients who are losing funding and struggling.
It's about empathizing with them and saying, "We're here to help." That's not marketing; you go beyond the scope of work to be a good strategic partner. So that's really hard.
I take a lot of this work home, metaphorically speaking, because it's personal to us. We care a lot about our clients and want them to succeed, but that's really hard. At the end of the day, I can't be a superhero or all things to them. We have to be able to compartmentalize that. That's really hard.