Most Important Skills For An Event Manager And Marketer At Google Chrome Enterprise
Rachelle, an Event Manager & Marketer, highlights that "communication and organizational skills are kind of baseline," but strategic thinking and securing stakeholder buy-in are crucial for success. The ability to "keep your cool and roll with the punches" while creatively problem-solving and maintaining a "bird's eye view" of the event's overall goals within the company's objectives is essential for navigating the high-pressure environment and delivering impactful results.
Communication, Strategic Thinking, Problem-Solving, Stakeholder Management, Resilience
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Rachelle Platis
Event Manager & Marketer
George P Johnson, Applied Underwriters, Google Chrome Enterprise
Cal Poly San Luis Obispo
N/A
Hospitality Administration
Hospitality, Restaurants & Events, Advertising, Communications & Marketing
Operations and Project Management
Honors Student, Took Out Loans, Transfer Student, Student Athlete
Video Highlights
1. Excellent communication and organizational skills are essential for managing event logistics and communicating effectively with various stakeholders.
2. Strategic thinking is crucial for making high-level decisions that benefit the company's goals and enhance guest experiences.
3. Creativity and problem-solving skills are vital for developing innovative event ideas and handling unexpected challenges during execution, along with maintaining a calm demeanor under pressure
Transcript
What skills are most important for a job like yours?
Communication and organizational skills are baseline. They're kind of obvious. If you're managing logistics, you have to be on top of these things and communicate your needs clearly to people, following up often.
Another skill is having that high-level strategic element. You're helping stakeholders and your team make strategic decisions for the event and for your guests' experiences. This will ultimately benefit the company or marketing campaign.
You need to be able to look up and think at a high level, or a bird's-eye view. Ask how this fits into the entire company, what you're aiming for, and what the goal is. Then, logistically, ensure everything works towards that goal.
Getting buy-in from stakeholders is critical. You need to be able to present a creative idea, perhaps different from past approaches, and show how it can facilitate a better return on investment or offer a new angle for communicating with end users.
Ultimately, much of this is problem-solving. Be creative in your thinking, not stuck in one way of doing things. You have to constantly be creative, think outside the box, and see what others are doing.
When you're onsite executing the vision, keep your cool and roll with the punches. There are always fires to put out. When people get stressed, the whole team feels it, and attendees experience it as well.
Having a level head is really important because it can be very stressful. A lot of money goes into these events, but you're not saving lives, so it's usually going to be okay.