Main Responsibilities of an Event Manager and Marketer at Google Chrome Enterprise
Rachelle's role as an Event Manager & Marketer encompasses a wide range of responsibilities, from the logistical aspects of "making sure all of our booths were fully stocked" at trade shows to the strategic planning of experiential marketing events, including "negotiating sponsorships" and ensuring "the look and feel of the space aligned with our brand." The overarching goal is to create memorable brand experiences, focusing on "the experience and the feeling that people get," rather than simply visual branding.
Project Management, Event Planning, Marketing, Teamwork, Budget Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Rachelle Platis
Event Manager & Marketer
George P Johnson, Applied Underwriters, Google Chrome Enterprise
Cal Poly San Luis Obispo
N/A
Hospitality Administration
Hospitality, Restaurants & Events, Advertising, Communications & Marketing
Operations and Project Management
Honors Student, Took Out Loans, Transfer Student, Student Athlete
Video Highlights
1. Manages all aspects of trade show logistics, including booth preparation, repair, shipping, and tracking; ensures sales teams have necessary resources for product demonstrations.
2. Negotiates sponsorships and ensures brand presence at relevant industry events, analyzing the cost-benefit and target audience to maximize ROI.
3. Plans and executes experiential marketing events, including venue booking, travel arrangements, and team training; focuses on creating a cohesive brand experience and fostering positive customer relationships.
Transcript
What are your main responsibilities within your current role?
As a trade show and events manager for the brand communications team, I first made sure all of our booths were fully stocked. All repairs were made for anything damaged in transit or at an event.
Logistically, everything was shipped to and from events in a timely manner and tracked. I also ensured that reps going out there knew what they were doing. The sales team meeting them there had everything they needed to speak to the product.
I also helped the team design or decide on collateral to be handed out, using what we had available in our warehouse. I made sure everything surrounding the experience at the trade show was handled. This included paying for sponsorships or negotiating sponsorships at trade show events.
I ensured our brand was present at the right events, with the right demographic attending those events we paid a lot of money for. This was to make sure it was a profitable or good event for the company, making sense for that segment of business.
From the event experiential side, I did everything from booking hotels and travel to negotiating sponsorships in different suites at these events. I ensured our brand was present and made sense, and that the look and feel of the space aligned with our brand.
I trained our sales and marketing teams, and anyone supporting the event, maybe two weeks prior to it. We had a training session making sure everyone knew their roles and responsibilities, what was acceptable, what was not, and what resources they had.
Then, from the event negotiating side, I negotiated hotel rates and researched different events we could attend the next year. Overall, I ensured it was an event worth our broker's time to connect and build better relationships and partnerships.
At the end of the day, brand communications, experiential marketing, event marketing, and field marketing are all about the experience people receive when associating with the brand. It's not just about the visual logo; it's about the experience and the feeling they get, ensuring all of that aligns with our goals.