A Day in the Life of an Event Manager and Marketer at Google Chrome Enterprise
A day in the life of Rachelle, an event and trade show manager, involves extensive logistical planning, including "a lot of spreadsheets" and communication with various teams to ensure timely execution; Rachelle's work focuses on aligning marketing components with the event's overarching goals, maintaining a focus on "what's the goal of this event and why are we here".
Project Management, Communication, Logistics, Marketing, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Rachelle Platis
Event Manager & Marketer
George P Johnson, Applied Underwriters, Google Chrome Enterprise
Cal Poly San Luis Obispo
N/A
Hospitality Administration
Hospitality, Restaurants & Events, Advertising, Communications & Marketing
Operations and Project Management
Honors Student, Took Out Loans, Transfer Student, Student Athlete
Video Highlights
1. The day-to-day tasks involve significant logistical planning, using spreadsheets and trackers to manage multiple aspects of event planning and communications.
2. Collaboration is key; working with marketing teams is crucial for creating marketing materials such as gift bags, collateral, signage, and invitations.
3. Maintaining a clear vision of the event's goals and outcomes is essential, ensuring all marketing components align with the overall objectives, even while managing detailed logistics
Transcript
What does a day in the life of an event and trade show manager look like?
It looks like a lot of spreadsheets and logistics. It involves a lot of emailing and communicating with people. I have trackers on everything and many reminders for myself.
These reminders help me follow up with people and ensure things are running smoothly and will be done on time. A lot of what I do is work with our brand marketing team to execute events.
This includes everything from gift bags and printed collateral to signage and invitations. I communicate with them, making sure they understand what I need and when I need it.
This requires me to look at the event logistically and work backward. I identify major milestone moments in planning and determine what is needed by specific dates. I also need to see proofs, likely going through multiple revisions. This allows lead time for everyone to plan accordingly.
Honestly, it's a lot of logistics, but it's also about staying in the weeds while still looking up. You need to know what your North Star is: the goal of the event, why you're doing it, and what outcome you're hoping for. This ensures all marketing components are working towards that goal.