What Type Of Person Thrives In Packaging, According To A Marketing Intern At Sonoco
To thrive in the packaging industry, professionals must be "agile, adaptive, and forward-thinking," constantly innovating to meet evolving customer needs and sustainability goals. This requires envisioning future packaging solutions, such as exploring "how can we make our packaging more sustainable?" and adapting to shifts in consumer preferences, for example, a move toward "plastic-less" options.
Adaptive, Forward-thinking, Sustainable, Agile, Problem-solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Precious Gozwa
Global Marketing and Communications Intern
Sonoco Products Company
Copperbelt University
Arizona State University (ASU) - W. P. Carey - MBA with a major in Marketing
Business & Related, Business Management & Admin
Consumer Packaged Goods (CPG)
Communication and Marketing
International Student
Video Highlights
1. Adaptability and agility are crucial for success in the packaging industry, as it is constantly evolving.
2. Forward-thinking is essential; professionals need to consider future trends such as sustainability and evolving customer needs (e.g., plastic-free packaging).
3. A commitment to sustainable solutions and eco-friendly practices is highly valued in this industry. Companies are actively seeking ways to reduce environmental impact and meet consumer demand for greener options.
Transcript
How would you describe people who typically thrive in this industry?
People who thrive are agile, adaptive, and forward-thinking. The industry keeps evolving, so being able to quickly adapt to what customers and consumers need is very important.
Being adaptive is also crucial. You need to consider not just what's profitable for your company, but also sustainable solutions.
In terms of forward-thinking, you're asking yourself by 2030, are we using the same packaging? How can we make our packaging more sustainable? How can we make it more adaptive to what our customers want, and more aligned with what our consumers want?
If our customers want to go 100% plastic-less, meaning they want to do away with plastic entirely, how can we support them? You have to be consistently adaptive to customer desires and where the world is heading toward greater sustainability.
Think outside the box: "This is what we've been doing for 20 years, but can we change this product to be more sustainable, more eco-friendly, more green?"
I believe these are the things you need to do to stay competitive in this industry.