Most Important Skills For A Global Marketing Communications Intern At Sonoco
Precious, a Global Marketing and Communications Intern, emphasizes communication as "very critical" for navigating interactions with diverse stakeholders, ensuring efficient workflow. The intern also highlights the importance of strategic thinking, connecting marketing initiatives to company profitability, and strong project management skills to juggle multiple projects and prioritize tasks effectively.
Communication, Strategic Thinking, Project Management, Marketing, Data Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Precious Gozwa
Global Marketing and Communications Intern
Sonoco Products Company
Copperbelt University
Arizona State University (ASU) - W. P. Carey - MBA with a major in Marketing
Business & Related, Business Management & Admin
Consumer Packaged Goods (CPG)
Communication and Marketing
International Student
Video Highlights
1. Effective communication is crucial for collaborating with various stakeholders, ensuring clear instructions and avoiding unnecessary rework.
2. Strategic thinking involves analyzing the impact of marketing efforts on the company's bottom line, considering factors like customer conversion rates and return on investment.
3. Project management skills are essential for handling multiple tasks, prioritizing responsibilities, and managing deadlines effectively in a fast-paced environment with many collaborators and projects.
Transcript
What skills are most important for a job like yours?
For a job like mine, communication is key. Really, some of the necessary skills are communication, strategic thinking, and project management.
Communication is my top skill because I spend a chunk of my time communicating with different stakeholders. I communicate with team leads, top managers, and my peers. I also collaborate with copywriters and graphic designers.
You need to communicate clearly and effectively so that work isn't redone. This happens when your ask isn't clear or you're unsure of what you're talking about. Communication is critical to ensure things move along smoothly.
When someone presents an idea, ask what it means and what they are requesting. This ensures you're sure and don't spend time doing the wrong thing. Asking the right questions is very important.
Another skill is strategic thinking and analytical analysis. I'm doing marketing, but I need to know how my work impacts the company's bottom line. I need to understand if my social media posts reach the right audience and how many people they reach.
Customer conversion rates are also important. I need to understand that the work I'm doing is bringing in sales for the company. Strategic thinking isn't just about executing tasks or making flyers; it's about understanding how your work impacts profitability and attracts new customers.
Lastly, project management skills are essential. I work with many people and stakeholders, juggling many things at once. I'm a multitasker, so project management is quite important.
You might be managing a project in the medical field or air defense, or a tech export. The ability to multitask and prioritize tasks is important to ensure business continues despite many ongoing activities. Time management is also crucial.
So, my three main skills are communication, strategic thinking, and project management.