College Experiences That Helped a Global Marketing and Communications Intern at Sonoco Products Company Succeed
Precious's undergraduate research experience, though initially "not fun," provided a crucial foundation for their current role as a Global Marketing and Communications Intern. This experience instilled a "critical eye" and the ability to conduct thorough research, "derive data from a survey," and analyze information – skills they now utilize daily to evaluate projects and make informed decisions within Sonoco Products Company.
Research Skills, Data Analysis, Critical Thinking, Communication, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Precious Gozwa
Global Marketing and Communications Intern
Sonoco Products Company
Copperbelt University
Arizona State University (ASU) - W. P. Carey - MBA with a major in Marketing
Business & Related, Business Management & Admin
Consumer Packaged Goods (CPG)
Communication and Marketing
International Student
Video Highlights
1. Develop strong research skills, including conducting surveys and data analysis, as these are crucial for evaluating project impact and making informed decisions.
2. Cultivate a critical eye; question information and seek data to validate claims before committing to projects.
3. Stay curious and continuously learn about industry trends to understand how new information can be applied in your work environment.
Transcript
What did you do in undergrad to set you up for success in your career?
I would say I did a lot of research. It was not fun having to do research, dissertation surveys, analysis of results, and interviewing people. That wasn't fun at all.
But looking back, I really appreciate it because I now have a perspective. If I don't have information, I know how to go about researching. It has taught me that research never ends.
Whether you are in school, graduate school, or undergrad, you should always be keen to learn. Look for what's trending, what is new, and how we can implement that in our organization.
Having that foundation to know how to do research, conduct a survey, derive data, and do an analysis is something that set me up for success. In my job, I use this a lot. I have a critical eye to things.
Before I say yes to a project, I need to know how it will impact us and if there is data to validate the information we are looking for. So, I would say research had set me up for success whilst I was in college, and now I get to use it in the real world.