Biggest Challenges For A Marketing And Communications Intern At Sonoco Products Company
Precious's biggest challenge as a Global Marketing and Communications Intern at Sonoco Products Company is the ever-changing landscape of customer engagement; the need to "continuously research ways to reach" customers, adapting strategies based on evolving preferences and utilizing platforms like "artificial intelligence, Google search, or TikTok," highlights the dynamic nature of the marketing field and the importance of continuous learning.
Marketing, Digital Marketing, Customer Relationship Management, Market Research, Communication
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Precious Gozwa
Global Marketing and Communications Intern
Sonoco Products Company
Copperbelt University
Arizona State University (ASU) - W. P. Carey - MBA with a major in Marketing
Business & Related, Business Management & Admin
Consumer Packaged Goods (CPG)
Communication and Marketing
International Student
Video Highlights
1. The rapidly changing digital landscape and customer preferences require constant adaptation of marketing strategies.
2. The need for continuous market research to understand customer behavior and the best ways to reach them is paramount.
3. Maintaining customer relationships and finding effective communication methods in a dynamic digital environment is a key challenge and skill to develop.
Transcript
What is your biggest challenge in your current role?
My biggest challenge is keeping up to date with what my customers are doing. Everything keeps changing, everything keeps evolving. Prior to COVID, having in-person meetings was convenient, as was going to events, like packaging expos.
After COVID, things shifted, and everyone has gone digital. Everything keeps changing. Sometimes now, it's digital. Are you sending emailers? Customers don't like emailers anymore because they're getting so many.
So, I have to continuously research ways to reach our customers. I need to understand where they are. Are they using artificial intelligence now, or are they using Google search? Are they more on social media? Have they moved? Are they now on TikTok? Where are they getting recommendations from?
I think that's one of the challenges – customers are continuously evolving. I constantly have to do market research to understand what our customers are doing and what the best way is to reach them. I always have to adapt our strategy depending on the customers to understand their best form of communication.
How do we keep this relationship alive? How do we retain this customer? It is a downside, but it's also good because it challenges me to always understand our customers and what we can do to reach them. What are they using now? How can we be in the face of customers as well?