What Type Of Person Thrives In Marketing According To A VP Marketing At Financial Services
According to Philip, a VP of Marketing in Financial Services, those who thrive in marketing are able to "build relationships" and understand the sales aspect of the role. They also need strong analytical skills and "intellectual curiosity" to delve into technical aspects like ad platforms, machine learning, and AI.
Relationship Building, Analytical Skills, Technical Expertise, Intellectual Curiosity, Business Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Philip Cozens
VP Marketing
Financial Services
UC Berkeley
History, Art History
Finance (Banking, Fintech, Investing)
Communication and Marketing
Student Athlete
Video Highlights
1. Relationship Building & Sales Acumen: Success in marketing, particularly in financial services, hinges on the ability to build strong relationships and possess sales skills, even if not in the traditional cold-calling sense. This involves business development and negotiation to create mutually beneficial partnerships.
2. Analytical Skills & Technical Expertise: Thriving requires strong analytical skills, combined with the ability to delve deep into technical aspects, such as understanding ad platforms (Google Ads, Meta) and staying updated with advancements like machine learning and AI.
3. Intellectual Curiosity: A key trait is intellectual curiosity and a constant drive to investigate and learn, as this fuels performance and helps stay ahead in the rapidly evolving field of marketing and technology.
Transcript
How would you describe people who typically thrive in this industry?
Within marketing, the people who thrive the most are those who can build relationships. You have to be able to do marketing, and it truly does have some aspect of sales involved.
It may not be the cold-calling type of sales I started with, trying to book appointments. But there is still some aspect of business development. Does this make sense for both sides? Negotiations have to be a factor.
I would say that's definitely a core piece of it. Being analytical is another huge aspect. Again, whether you think about it from the business development side of building a partnership, or the aspect of getting your hands dirty and diving deep into a problem.
This means becoming a technical expert, whether that's in Google Paid Ads or Meta's ad platform. It's about really understanding how the system works. That can be really fun.
It gets you into machine learning and AI, and those things bridge many different aspects of our society. I think that's really fun to continue to be a part of. What drives performance is finding that interest in it.
So, coming back to something we discussed earlier, intellectual curiosity to always be investigating will definitely be a huge piece of it.