Biggest Challenges Faced By A Vice President Marketing At A Financial Services Company
As VP of Marketing at Financial Services, Philip's biggest challenge is "coordination" between numerous departments like sales, analytics, and technology to ensure projects are completed on time and executed as envisioned, requiring a "symphony" of efforts to work seamlessly. This is especially crucial given the fast-paced nature of technology, where there is a need to respond in "under a second with working through three or four systems."
Coordination, Project Management, Executive/Leadership, Communication, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Philip Cozens
VP Marketing
Financial Services
UC Berkeley
History, Art History
Finance (Banking, Fintech, Investing)
Communication and Marketing
Student Athlete
Video Highlights
1. Coordination between multiple departments (sales, analytics, technology, compliance, legal) is a major challenge.
2. Ensuring projects are finished on time and executed as expected across different departments is difficult.
3. The role requires orchestrating various departments to work in sync, especially in technology where response times are critical.
Transcript
What is your biggest challenge in your role?
The biggest challenge is coordination at this point. It involves coordinating between six or seven different departments, including sales, analytics, technology, compliance, and legal.
The goal is to ensure projects are finished on time and executed as planned. This requires a lot of work to get everyone playing in sync.
Especially within technology, this can mean responding in under a second while working through multiple systems. This coordination is crucial to support sales.