Main Responsibilities of a Global PR Manager at a Public Footwear Company
Olivia's main responsibilities as Manager, Global PR, are split between "external" and "internal" work. The external focus, "the vast majority of the job," involves media relations—from responding to inquiries to pitching product launches and preparing executives for interviews—while internal work "acts as a connective tissue" between teams to craft a unified external narrative.
Media Relations, Public Relations, Communications, Internal Communications, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Olivia Nelson
Manager, Global PR
Publicly-Owned Footwear Company
California Polytechnic State University, San Luis Obispo
N/A
Creative Writing, Journalism
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Greek Life Member
Video Highlights
1. Olivia's role heavily involves media relations, including handling press inquiries, creating media kits, preparing executives for interviews, pitching product launches, and securing speaking engagements.
2. A significant part of her job is internal, acting as a liaison between various teams (brand marketing, social media, legal, product) to align messaging and craft a cohesive external narrative.
3. Olivia's responsibilities showcase the multifaceted nature of PR, encompassing both external communication with media and internal collaboration to ensure a consistent brand image.
Transcript
What are your main responsibilities within your current role?
I think about my job in PR in two categories. The first is the external piece, which is actually the vast majority of my job.
Externally, my main responsibility is media relations. This includes everything from responding to press inquiries to creating media kits and preparing executives for interviews. It also involves pitching product launches and securing speaking opportunities for our leadership team at industry conferences.
I consider all of that to be part of the external aspect of my work, and it truly makes up the majority of my tasks.
However, there is also a significant internal component to my role. Internally, PR acts as a connective tissue between teams such as brand marketing, social media, legal, and product. This gives me exposure to many different departments. We bring these various elements together to help craft the external story that we will then share with journalists.