Favorite Parts Of Working In Media As A Global Comms Director
Nikki finds the fast-paced and evolving nature of the media industry exciting, but also expresses concern that new practitioners overly rely on AI and pre-planned messaging, losing sight of the importance of relationships in media relations. As a seasoned communications professional, Nikki is "curious about how we're going to continue to try to bring the human element back to the field".
Corporate Communications, Media Relations, Industry Trends, Relationship Building, Technology Impact
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Nikki Wheeler
Senior Director Global Corporate Communications
Media Company
Metropolitian State College of Denver
Georgetown, MA
Political Science, American Studies
Biotechnology & Pharmaceutical, Healthcare, Medical & Wellness
Business Strategy
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Fast-paced and Evolving Industry: The industry is dynamic and constantly changing in terms of work and methodologies.
2. Importance of Relationships: Emphasizes the critical role of relationships in media relations and communications, highlighting that personal connections can be more effective than solely relying on AI and automated messaging.
3. Human Element vs. Automation: Focuses on bringing back the human aspect to the field, contrasting it with the trend of relying heavily on automation and pre-planned statements.
Transcript
What do you enjoy most about your industry?
The industry is fast-paced and evolving in terms of the work that we do and how we do it. I think that one of the things we talk about is bringing relationships back to media relations and communications.
A lot of new practitioners are coming out, raised on AI and assistance. They believe that crafting messages and sending them out will get them the results they need.
What they are not aware of is that sometimes it's the relationship that gets your story covered. It's the relationship that gets you in the door and opens things up for you.
I'm curious about how we'll continue to grow in our industry and bring the human element back to the field, rather than just pushing buttons and sending out pre-planned statements.