What a Strategic Marketing Manager at Johnson and Johnson Medtech Wishes They Had Known Before Entering the Healthcare Industry
As a Global Strategic Marketing Manager, Nick wishes someone had emphasized the slow and "arduous" nature of the healthcare industry, noting the extensive regulations, costs, and rigorous processes involved in bringing technology to market, requiring patience and long-term vision to focus on projects with potentially lengthy development cycles but also yielding gratitude and reward.
Healthcare Industry, Regulation, Product Development, Patience, Long-Term Goals
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Nick Schleiger
Global Strategic Marketing Manager
Johnson & Johnson Medtech
Georgia Institute of Technology
UCLA Anderson MBA
Engineering - Biomedical
Healthcare, Medical & Wellness
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Healthcare innovation is a highly regulated and costly process, leading to lengthy product development cycles.
2. Success in the healthcare industry requires rigor, persistence, and a focus on long-term goals due to extended timelines for product launches.
3. Despite the patience required, the healthcare industry offers gratitude and reward upon successful completion of product life cycles.
Transcript
What have you learned about the show that you wish someone would have told you before you entered the industry?
Something I wish I had known or learned about the healthcare industry specifically is that it's arduous and slow. There's a reason it takes a long time for healthcare technology to be released into the market, because we have to get it right.
So, there's a lot of regulation, a lot of costs, and a lot of activity around innovating and launching products in healthcare. It takes rigor, persistence, and long-term goals for you to focus on technology that may not be released for five to ten years.
There's a lot of patience involved, but there's also a lot of gratitude and reward at the end of those product life cycles.