Most Important Skills for a Strategic Marketing Manager at Johnson and Johnson Medtech
According to Nick, the two most vital skills for a Global Strategic Marketing Manager in healthcare are "technical athleticism" - the ability to quickly learn and speak the language of various technical fields - and "thoughtful communication," which involves translating information between physicians, engineers, and other stakeholders to guide product development and progress. This translation is critical because the manager sits at the "epicenter of all those groups."
Strategic Marketing, Healthcare, Technical Acumen, Communication, Medical Technology
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
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Traits
Nick Schleiger
Global Strategic Marketing Manager
Johnson & Johnson Medtech
Georgia Institute of Technology
UCLA Anderson MBA
Engineering - Biomedical
Healthcare, Medical & Wellness
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Technical Acumen: The ability to quickly learn and understand technical aspects of healthcare, biomedical, mechanical, and electrical engineering is crucial for effective communication and collaboration with engineers and physicians.
2. Thoughtful Communication: Strategic marketing managers must be adept at translating information between different groups, such as conveying physician insights to engineers and technical data to physicians, ensuring clear understanding and alignment.
3. Humility and Leadership: It's important to be humble when learning from experts in various fields, while also possessing the leadership skills to guide the vision for future product development.
Transcript
What skills are most important for a job like yours?
I would say the two most important skills for being a strategic marketing manager in healthcare specifically are technical athleticism and thoughtful communication.
It takes a lot of humility to enter rooms with brilliant engineers, physicians, and market leaders, and learn from them. But then, they also look to you for the guidelines and the vision of what products will be developed for patients in the future.
Being very technically athletic, able to learn quickly, and speak about different parts of healthcare and biomedical, mechanical, and electrical engineering is very important. The common language across all those groups is science and medical technology.
Thoughtful communication is the second very important skill. A strategic marketing manager, or an upstream manager, is at the epicenter of all those groups. You're constantly having to translate, taking information from physicians and bringing it back to engineers in a way that makes sense to them, while also prioritizing the information they need.
And vice versa, you take new information, new data, and new outcomes from your engineering and manufacturing teams, and translate that to physicians to show them the progress you're making or what you believe is the next, best-in-class technology.
Being able to take all that information, understand it quickly and deeply, and then convert that into a package that is presentable for your audience is very important.