Main responsibilities of a Global Strategic Marketing Manager at Johnson & Johnson
As a Strategic Marketing Manager (also known as Upstream Marketing in some healthcare settings), the role focuses on understanding cutting-edge technology from Johnson & Johnson and competitors to address unmet needs for physicians and patients. Responsibilities include gathering feedback from users, hospital administrators, and patients to improve current products and identify "the next best innovation" while also analyzing the market and competition to strategically differentiate Johnson & Johnson.
Strategic Marketing, Healthcare Technology, Market Analysis, Product Development, Competitive Advantage
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Nick Schleiger
Global Strategic Marketing Manager
Johnson & Johnson Medtech
Georgia Institute of Technology
UCLA Anderson MBA
Engineering - Biomedical
Healthcare, Medical & Wellness
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Understanding cutting-edge technology released by Johnson & Johnson and its competitors to address unmet needs for physicians and patients.
2. Gathering feedback from users, including hospital administrators and patients, to assess current product performance and identify areas for improvement in future products.
3. Analyzing the market and competition to determine how Johnson & Johnson can strategically differentiate itself and identify the next best innovations for patients.
Transcript
What are your main responsibilities within your current role?
My main responsibilities as a strategic marketing manager involve understanding cutting-edge technology that Johnson & Johnson and its competitors are releasing to the market. This is to treat unmet needs for both physicians and patients.
In healthcare, this role is sometimes called Upstream Marketing, but at Johnson & Johnson, it's called Strategic Marketing. My role is to understand that technology and collect feedback from users, hospital administrators, and patients.
This feedback helps me understand how our current products are serving them and how future products could be improved. I also need to understand the market and the competition.
The goal is to determine what will strategically set us apart from the rest of the market at Johnson & Johnson. I also identify what the next best innovation will be for patients moving forward.