Entry-level positions for aspiring Global Strategic Marketing Managers at Johnson and Johnson
Nick, a Global Strategic Marketing Manager at Johnson & Johnson Medtech, suggests that entry-level opportunities abound in the technical space for those with backgrounds in biomedical, electrical, mechanical, or material science, including roles in design engineering, testing, and quality manufacturing at both startups and large firms, while noting that those without a technical background may find breaking into healthcare marketing and strategy "a bit challenging" but ultimately rewarding due to the industry's dynamic nature and complex user base.
Healthcare Industry, Technical Roles, Non-Technical Roles, Marketing and Strategy, Entry-Level Positions
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Nick Schleiger
Global Strategic Marketing Manager
Johnson & Johnson Medtech
Georgia Institute of Technology
UCLA Anderson MBA
Engineering - Biomedical
Healthcare, Medical & Wellness
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Technical roles in design engineering, testing, regulatory, clinical development, quality, and manufacturing are available at both startups and large firms like Johnson & Johnson for those with biomedical, electrical, mechanical, or material science backgrounds.
2. The healthcare industry presents unique marketing and strategy challenges due to the diverse users (physicians, patients, hospital administrators) and complex regulatory landscape.
3. Entering the healthcare industry in strategy and marketing without a technical background can be challenging but is achievable with due diligence, offering a dynamic and agile career path.
Transcript
What entry-level positions are there in this field that an undergraduate or graduate student might consider?
The healthcare industry is constantly growing and ripe with new opportunities. The most obvious opportunities are in the technical space.
For those with undergraduate or graduate degrees in biomedical, electrical, mechanical, or material science backgrounds, there are always new jobs available. These are found at small startups, which are critical to the healthcare industry, as well as at big firms like Johnson and Johnson.
These roles include design engineering, testing, regulatory, clinical development, and quality manufacturing. These are all scientific or technical positions that directly impact the products being made. They are agile, challenging, and very rewarding.
For people in the non-technical space interested in healthcare from a business perspective, the industry is a bit nuanced. Marketing and strategy are very unique here due to many different users: physicians, patients, and hospital administrators. The regulatory landscape is also very complex.
Therefore, entering the healthcare industry without a technical background can be challenging. However, with the right amount of homework and due diligence, it's a great place to be in both strategy and marketing because of how agile and dynamic it is.