A Day in the Life of a Strategic Marketing Manager at Johnson & Johnson Medtech
A strategic marketing manager at Johnson & Johnson Medtech wears "a lot of hats", ranging from collaborating with engineering on product development and working with regulatory teams on corporate strategy to traveling abroad to observe products in use and attending conferences to stay ahead of the technology curve. Ultimately, the goal is to "create the best products for patients" by understanding market dynamics and how Johnson & Johnson's products fit within them.
Strategic Planning, Product Development, Market Analysis, Healthcare Technology, Cross-functional Collaboration
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Nick Schleiger
Global Strategic Marketing Manager
Johnson & Johnson Medtech
Georgia Institute of Technology
UCLA Anderson MBA
Engineering - Biomedical
Healthcare, Medical & Wellness
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Collaborating with engineering on design, testing, product road mapping, and understanding the product development cycle.
2. Working with regulatory or corporate executives to understand internal corporate strategy and guide product roadmap alignment within the company's portfolio.
3. Traveling and working abroad with physicians in hospital settings to observe product usage, identify areas for improvement, and understand patient outcomes, as well as attending conferences to stay informed about technological developments and market trends.
Transcript
What does a day in the life of a strategic marketing manager look like?
A day in the life of a strategic marketing manager involves wearing many hats. Some days it includes collaborating with engineering on design, testing, product development, and road mapping, understanding what that product development cycle looks like.
Other days, it's working with regulatory or corporate executives to understand our internal corporate strategy and help guide the roadmap for where a specific product fits into our internal portfolio.
Then there are days with a lot of traveling, working abroad with physicians in a hospital setting to see how products are being used and where they could be improved for the patient. It also involves going to conferences, keeping a finger on the pulse of developing technology. This is to understand where Johnson & Johnson and my products fit in and how to navigate that market to create the best products for patients.