Biggest Challenges Faced by a Global Strategic Marketing Manager at Johnson & Johnson Medtech
As a Global Strategic Marketing Manager at Johnson & Johnson Medtech, the biggest challenge is influence—specifically, "influencing others without authority." This requires communicating vision and guiding experts in various fields like medicine, engineering, and regulatory affairs, despite not directly managing them and often learning from their expertise.
Influence, Strategic Marketing, Communication, Leadership, Healthcare Technology
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Nick Schleiger
Global Strategic Marketing Manager
Johnson & Johnson Medtech
Georgia Institute of Technology
UCLA Anderson MBA
Engineering - Biomedical
Healthcare, Medical & Wellness
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. The biggest challenge is influencing others without direct authority, as the role involves working with experts in various fields (physicians, engineers, regulatory experts, hospital administrators) who are not directly managed.
2. A key aspect of the role involves communicating vision and product landscape to diverse stakeholders.
3. The role requires continuous learning from experts in other fields while simultaneously guiding them on the best use of the technology developed.
Transcript
What is your biggest challenge in your role?
I think the biggest challenge of being an upstream or strategic marketing manager is influence, influencing others without authority. The people I work with daily, I do not directly manage.
Those individuals are physicians, engineers, regulatory experts, and hospital administrators. They are all people I need to learn from, but also people to whom I need to communicate vision and product landscape.
I also need to explain the best use of the technology we develop at Johnson & Johnson. I have to influence and guide others without directly managing them.
These people are experts in their fields. They are not necessarily people trying to learn from me at all times; I am trying to learn from them. So, that's probably the biggest challenge of being a strategic marketing manager: influencing others without direct authority.