Favorite Parts of Working in the Advertising Industry as a Strategic Partner Manager at Google
Nate, a Strategic Partner Manager at Google, finds the most rewarding aspect of the advertising industry is its direct contribution to "funding the world's information," transforming prior skepticism of advertising into an appreciation for its role in enabling free access to online information.
Advertising, Digital Marketing, Business Development, Partnership Management, Revenue Generation
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Nate Muluneh
Strategic Partner Manager/Team Lead, GP Sellside
University of Arizona, 2015
N/A
Business Management & Admin, Finance
Technology, Advertising, Communications & Marketing
Sales and Client Management
Scholarship Recipient, Worked 20+ Hours in School
Video Highlights
1. Working in Google's advertising sector allows for a direct impact on funding the world's information.
2. The role provides a new perspective on the importance of online advertising in supporting free access to information.
3. The work bridges the gap between user experience and business model, providing a unique understanding of how advertising funds online content.
Transcript
What do you enjoy most about being in your industry?
I enjoy knowing that my industry, and my role specifically, impacts the revenue that partners create. This revenue has a direct impact on funding the world's information.
Prior to working in advertising, I used ad blockers and was adverse to ads on my personal web experiences. Now, in this role, I really understand their importance.
Ads are essential for my publishing partners to generate revenue. This allows us, as internet users, to access information for free. Without ads, we would have to pay for much more information.
Understanding our team's core mission of funding the world's information through ads is what I enjoy most about the industry.
Advizer Personal Links