What Type Of Person Thrives In The Ad Tech Industry, According To A Sales Enablement Specialist At Viant Technology
According to Natalie, Sales Enablement Specialists who thrive are "adaptable" individuals who enjoy collaboration, relationship building, and broad problem-solving, anticipating roadblocks and designing solutions rather than just executing tasks; ultimately, success is found by someone who can build trust and influence to help the company adapt and adopt new ideas.
Adaptability, Collaboration, Problem-Solving, Strategic Thinking, Influence
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Natalie Paterson
Sales Enablement Specialist
Viant Technology
Chapman University
Chapman University | M.S. Food Science
Chemistry
Technology, Advertising, Communications & Marketing
Sales and Client Management
Scholarship Recipient, Transfer Student
Video Highlights
1. Adaptability and enjoying dynamic roles are crucial for success in this industry.
2. Successful individuals in this field excel at collaboration, building strong relationships, and solving both individual and company-wide challenges.
3. Top performers go beyond execution by anticipating roadblocks and proactively designing solutions, requiring a blend of hands-on involvement and strategic foresight.
Transcript
Q8: Who thrives in industry?
How would you describe the people who typically thrive in this industry?
Ultimately, those who thrive in this industry enjoy being adaptable. As I mentioned, those roles are very dynamic.
More than that, if you enjoy collaborating and building close relationships, and solving challenges, whether they be small individual challenges or big company-wide challenges. If you like figuring out how to adapt and collaborate in a way that brings impact to the entire team, I think a person would excel in this industry for that reason.
What I've observed is the best enablers don't just execute. They instead anticipate roadblocks and design solutions. You have to be on the ground in the nitty-gritty day-to-day, but also understand and future-proof projects where there may be problems.
You get this beautiful opportunity to focus on execution day-to-day, but then always remember to zoom out and predict and plan for the future. This allows you to guide and navigate the sales reps, the sales team, and ultimately the company.
So, if you can look at problems in that way and then build trust and influence so that people adopt your ideas, I think you'll really enjoy the dynamic nature of this industry.