Main Responsibilities Of A Founder And Visionary At To Be Honest Beverage Company
As founder and visionary of To Be Honest Beverage Company, Michelle's main responsibilities encompass "overarching business strategy," securing funding, and developing marketing strategies, all while maintaining a "larger vision" for the company's growth into a multimillion-dollar enterprise. This includes crucial leadership and team development, ensuring every team member feels valued and contributes to the company's success.
Business Strategy, Funding and Investment, Marketing Strategy, Leadership and Team Development, Entrepreneurship
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michelle Houston
Founder & Visionary
To Be Honest Beverage Company
California Polytechnic State University
None
Philosophy
Consumer Packaged Goods (CPG)
Business Strategy
Pell Grant Recipient, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Michelle's role involves establishing a comprehensive business strategy, securing funding through investor pitches and financial planning, and implementing a multi-faceted marketing plan encompassing website design, social media, and paid advertising.
2. A key aspect of her responsibilities is leadership and team development; she focuses on recruitment, training, and fostering a positive and productive work environment to support company growth.
3. Michelle emphasizes the importance of maintaining a long-term vision while managing diverse, evolving tasks in a startup environment, highlighting the dynamic nature of entrepreneurial roles.
Transcript
What are your main responsibilities within your current role?
As the founder of our business, I will say that at this point, it is a small business. Our plan and intention, however, is to grow and scale the company. We are building it with the future vision of it being a multimillion-dollar enterprise that ships and distributes nationally, as well as eventually internationally.
You have to think of it a little bit differently. My role, I see as the founder and visionary of the company. I'm always holding that larger vision of where we're headed, what we're creating, the identity of the brand, the lifestyle that we're promoting, and how we're getting people engaged in that.
From a responsibilities perspective, as you're getting started, it's sometimes a little bit of everything. For me, that mostly looks like overarching business strategy. It looks like funding, so pitch deck creation, propositioning investors, figuring out how we're going to support the business over the long term, as well as marketing strategy.
This includes thinking about how our website engages people from a designer perspective and finding those people to make that happen. It also covers our social media strategy, our paid strategy, and beyond that. Ultimately, it's leadership and team development.
It is very important for me to think about how we are going to hire people, find them, train them, nurture them, and have the right people in place to help us grow and scale. Right now, it feels like everything is part of my responsibility because we're just getting started.
But ultimately, it's that overarching vision: holding that vision, creating the company culture, making sure our company stays funded as we grow and scale, and then leading along the way. This means knowing that it's ultimately my responsibility to ensure every single team member feels good about what they're doing, feels competent, and is excited to contribute to the company as a whole.