What A Marketing Manager At Precision Construction Wishes They Had Known Before Entering The Construction Industry
Michale, a Marketing Manager at Precision Construction Services, wishes career counselors had highlighted construction as "an intellectual pursuit" offering diverse and fulfilling roles beyond manual labor, a fact Michalene discovered only after entering the field. The industry's lack of proactive outreach, leading to misconceptions like assuming all roles involve "holding a hammer," needs to be addressed to attract more talent.
Career Exploration, Industry Awareness, Marketing in Construction, Construction Career Paths, Professional Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michalene Busico
Marketing Manager
Precision Construction Services
Pomona College, Claremont, CA and University of California, Irvine
N/A
English, Writing & Education, English
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. The construction industry is an intellectual pursuit encompassing engineering, architecture, and tangible work, offering unique satisfaction.
2. Many people may not be aware of construction as a diverse career path with opportunities beyond manual labor.
3. The industry needs to improve its outreach and communication to better inform students and the public about the various roles and opportunities available within the field, dispelling misconceptions of it only being a manual labor based career path
Transcript
What have you learned about this role that you wish someone would have told you before you entered the industry?
This is sort of related to that. I really wish that, going way back to high school, high school counselors and career counselors would talk to students about construction. They should understand that it is an intellectual pursuit.
Construction trades are fantastic, but they are only a part of the industry. It's a really exciting industry that hits on many satisfying aspects. The kind of work in engineering and architecture, and actually building something tangible, offers satisfaction that fewer and fewer jobs provide.
I literally never heard a word about construction when I was choosing my major. All throughout my career, until I joined the industry, I wasn't informed. As I've gotten to know people in the industry, and I write all our company resumes, interviewing everyone who works here, I ask how they came to do this.
I think the industry itself has some work to do. They need an initiative explaining what construction is, that it is a four-year or beyond degree program, and that it offers so much. I'm not sure why that hasn't happened.
I believe many people would have really enjoyed this work if they were even aware it was a career path. What do I wish people had told me before I joined the industry? I wish I had been informed about what the industry was from a very early stage.
From a marketing perspective, even today, people don't really understand it. When I say I'm in construction, they think I'm holding a hammer. It's so much bigger than that. It's amazing to me. I think the industry needs to do a lot of work there.