What Type Of Person Thrives In The Construction Industry, According To A Marketing Manager At Precision Construction Services
Marketing professionals who thrive possess a "genuine love" for their subject matter, combining this passion with a deep understanding of their audience's needs and a commitment to building long-term relationships. Success hinges on "supplying what they need," offering informed expertise and fostering a collaborative spirit extending beyond immediate projects to create lasting partnerships.
Communication, Empathy, Problem-Solving, Relationship Building, Industry Knowledge
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michalene Busico
Marketing Manager
Precision Construction Services
Pomona College, Claremont, CA and University of California, Irvine
N/A
English, Writing & Education, English
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Genuine interest and love for the subject matter are crucial for success. It's not enough to simply love the work; a deep understanding of the industry and its nuances is essential.
2. Empathy and understanding of the target audience are key. Marketing professionals must consider the audience's needs and tailor their communication accordingly.
3. Developing long-term relationships is vital for sustained success. Building trust and becoming a go-to resource for clients and colleagues ensures continued opportunities and collaboration on future projects.
Transcript
Q8: Who thrives in the industry?
How would you describe people who typically thrive in this industry? Well, in marketing, I'm coming at it from both sides: as a producer and as an audience member.
When I was in journalism, I found that people who had a genuine interest and a love for what they were developing, whether it was a story or a new contract, tended to do well. This was especially true if they approached it with an informed and capable perspective.
You can't just love something; you have to understand it. People who had a complete understanding, empathy, and considered the needs of the other side were successful. For example, with construction, I might understand and believe in it and want to communicate about it, but I also need to consider who I'm communicating to.
This is essential for thriving as a journalist because the audience is different, and what they care about is different. You have to think about that, understand it, and approach your conversation with support for that person. This means supplying what they need and telling them about the parts they'll be most interested in.
You want to do this in a way that leads to a long-term relationship. You want them to be able to call on you later for information or advice for related stories, or if they just need a touch of expertise.
The same applies to marketing. You want to win the contract and get the job, but you also want to get future jobs. As a human, you want to help the person you're working with. So, if they have another project, you want them to know they can call on you to help and contribute. When you thrive, you have something in front of you as a starting point.