Top Skills for a Marketing Manager at Precision Construction Services
A genuine "sense of curiosity" and persuasive writing skills are paramount for a marketing manager, skills honed through mentorship and a journalism background; the goal, as Michalene explains, is to create a desire in others to "work with those guys," transforming initial interest into concrete business development opportunities.
Communication, Persuasive Writing, Curiosity, Mentorship, Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michalene Busico
Marketing Manager
Precision Construction Services
Pomona College, Claremont, CA and University of California, Irvine
N/A
English, Writing & Education, English
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. A genuine sense of curiosity is essential for success in marketing, as it drives the learning process and fuels the desire to understand the product or service being marketed.
2. Persuasive writing is a crucial skill, honed through experience and learned by focusing on compelling storytelling and capturing the audience's interest.
3. Mentorship and on-the-job training play a vital role in skill development; learning is a continuous process of absorbing and applying new information.
Transcript
What skills are most important for a job like yours?
I think for any job, you need to bring a genuine sense of curiosity to the role. In marketing, and journalism before that, you're learning about and representing something that you don't actually do. So, you need to have a deep curiosity about whatever it is you're writing about.
That leads into the actual skills, which you develop as you do the work. Hopefully, you're lucky enough to work with people who are good at mentoring and bringing you along. That's truly how I learned everything I've ever done in my career.
I was an English major, and that doesn't prepare you for writing, editing, marketing, or communications. It's a really different kind of skill.
As far as actual work skills, the biggest asset is what I think of as persuasive writing. I learned that as a journalist, not that I was trying to persuade people to think a certain way. I was looking at a pile of material and searching for the most compelling angle.
It's the thing that would capture people's interest and make them want to read the story. I think that served me well in marketing because I want people to pick up a proposal or collateral and read the first sentence.
I want them to be captivated and want to know more about the company. The goal of this job is to create that desire. I want people to hear about and learn about precision and think, "I want to work with those guys," whether they have a project or not.
And then, from the business development side, you build from there and try to turn that into a new project or a new relationship with a client or partner.