A Day In The Life Of A Marketing Manager At Precision Construction Services
A Marketing Manager's day-to-day responsibilities at Precision Construction Services vary greatly, ranging from "completely focused" proposal creation and revision using existing marketing materials to gathering on-site materials for future use, such as a recent visit to a Southern California Edison project. This involves diverse tasks, including creating LinkedIn posts and website content from interviews with project managers, building relationships at industry events like those with the Society for Military Engineers, and developing partnerships—all while adapting to changing priorities.
Project Management, Communication, Problem-Solving, Marketing, Networking
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Michalene Busico
Marketing Manager
Precision Construction Services
Pomona College, Claremont, CA and University of California, Irvine
N/A
English, Writing & Education, English
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. A marketing manager's day-to-day tasks are highly variable, adapting to immediate deadlines and project demands. This dynamic nature makes every day different.
2. Gathering project information directly from job sites is crucial for creating marketing materials. This involves collaborating with project managers to collect images and conduct interviews, highlighting the importance of teamwork and communication.
3. Building relationships through industry events and partnerships is key to expanding business opportunities and networking within the industry. This emphasizes the importance of professional connections and active participation in industry events
Transcript
What does a day in the life of a marketing manager look like?
For me, it really varies depending on what's needed that particular day or week, or what deadlines we're facing. If we have a proposal due, I will be at my desk and completely focused.
We have a good library of marketing materials, but we shape them to target the particular project we're working on. I will be either creating new materials or seriously revising everything that explains what our company has done, the resumes of the staff we're proposing, to show their specific experience and how it relates to that project. Then of course, I try to make it look as good as possible, which is probably the biggest challenge for me.
I'm not a designer, but I have worked very closely with designers for a long time, so I've learned a bit from them. That would be a proposal deadline week. Other times, you constantly need to be gathering material. This week, I have time to get to a job site for a big project we're just completing for Southern California Edison.
It was a seismic retrofit and expansion at their natural gas storage facility in southern California. I'll be going there with the project manager to get images and interview them about what they did on this project. From that, I'll do a LinkedIn post and a project write-up for the website. It will become a piece of collateral for proposals for years to come.
After that, you just never know. I could be going to an industry event. We have been fairly active with the Society for Military Engineers, which has been a nice pipeline for us and a good way to connect with other companies that do what we do. We're also working on some partnerships, and I might be able to focus on that. It just changes every day, which is what I really love about the job.