Biggest Challenges Faced By A Marketing Manager At Precision Construction Services
Michalene's biggest challenge transitioning from journalism to marketing in the construction industry was initially grasping "an incredibly complex and specialized process," requiring significant time investment learning the industry's nuances. Beyond this initial learning curve, time management and prioritizing tasks, "figuring out what your priorities are," became a continuous challenge requiring effective communication with superiors and colleagues.
Overcoming Challenges, Industry Realities, Workplace Challenges, Communication, Prioritization
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michalene Busico
Marketing Manager
Precision Construction Services
Pomona College, Claremont, CA and University of California, Irvine
N/A
English, Writing & Education, English
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Learning the complexities of the construction industry was a significant initial challenge, highlighting the need for continuous learning and adaptation in a new field.
2. Effective time management and prioritization are crucial, requiring the ability to balance multiple tasks and communicate priorities effectively.
3. The importance of communication and collaboration in a professional setting is underscored by the need to effectively communicate priorities with supervisors and colleagues.
Transcript
What is your biggest challenge in your current role?
Coming to the construction industry from journalism, I had no prior experience. I think I was probably like most people; when I thought of construction, I pictured someone in a hard hat with heavy equipment, and that was it.
But it's an incredibly complex and specialized process. Learning it in the beginning was a huge part of the job's challenge. I was really lucky to work with people who understood that. I know there aren't many marketing people who truly understand construction.
They really took the time to explain it to me and help me understand the different roles, the timeline, and the stages of building something. Now I have a working knowledge of it, so when I'm writing, I understand it and can incorporate it into whatever I'm doing. That was definitely not the case in the beginning.
So, that was the biggest challenge. Beyond that, everyone struggles with time and figuring out priorities. Even at a big company, there's likely not enough time to do everything you'd like.
Learning what to emphasize, what can be put on the back burner, and the importance of communicating that to your superiors and colleagues is also a learning curve. You can learn to manage insufficient time. I would say those are the two main things.