Significant Career Lesson From a Managing Director at California Real Estate Company
Michael, a Managing Director at a California Real Estate Company, emphasizes the importance of respecting clients and prospects, even those who have already retained other brokers. This seemingly simple act, as Michael explains, has "gotten deals" through maintaining relationships and leveraging future opportunities stemming from past interactions.
Real Estate, Client Relations, Networking, Professionalism, Business Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michael Wernick
Managing Director
California Real Estate Company
University of Arizona. 2013
No
Psychology
Real Estate
Sales and Client Management
None Applicable
Video Highlights
1. Always be respectful to clients and prospects, even if they've already hired another broker. You never know when that relationship could lead to future business opportunities.
2. Networking and relationship building are crucial in the real estate industry. Maintain connections and follow up, as you never know when those contacts will prove valuable.
3. Professionalism and ethical conduct are essential for long-term success in real estate. Treating people with respect can create opportunities and build a strong reputation that leads to business.
Transcript
What is one lesson that you have learned that has proven significant in your career?
This might seem obvious, but be respectful to your clients and prospects. There are a number of times where I've called on a tenant, and they've already hired a broker. I wish them well and continue to follow up.
You never know. That CFO or CEO of a company might move on to a different role at a different company and think of you. Maybe they liked the way you treated them, or perhaps they had a bad experience with their previous broker.
I've gotten deals from doing this. If you're just respectful, I think that's easy to do and doesn't ask much. You're just controlling what you can control. If you do that, I think it can go a long way.