Most Important Skills For A Senior Manager Marketing Operations At SmithRx
Michael, a Senior Manager of Marketing Operations, emphasizes that "curiosity is definitely the number one" skill needed for success in this field, highlighting a "trial and error methodology" as crucial for learning and improvement. This approach, including past experiences such as accidentally sending a "broken image" email to many recipients, illustrates the importance of experimentation and iterative learning in refining operational efficiency.
Problem-Solving, Communication, Curiosity, Trial and Error, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michael Schnell
Sr. Manager, Marketing Operations
SmithRx
UCSB
n/a
Communications
Healthcare, Medical & Wellness, Insurance
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Student Athlete
Video Highlights
1. Curiosity and a drive to find the best solutions are essential.
2. Trial and error and testing different approaches are important for success.
3. Learning from mistakes and continuously improving processes is crucial in marketing operations.
Transcript
What skills are most important for a job like yours?
Curiosity is definitely number one. Even when I'm interviewing for roles in marketing operations, I try to figure out how curious someone is.
It's about that drive to discover the best options and outcomes. It’s the engine behind your brain that tells you when something isn't quite working and you need to go in a different direction.
Trial and error is super important in marketing operations, and in marketing as a whole. I like being able to test things, try them, and see what works and what doesn’t.
Specifically in the marketing operations world, I wouldn't be where I am if I hadn't broken a bunch of things earlier in my career. I'd try things I thought would work in a specific way and find out, either quickly or hurtfully, that it didn't.
For example, I sent an email to a million people with a broken image because I tried to use a shortcut link. So, I learned not to do that again. Being able to figure out the right way to do things and being curious about the best way is definitely a number one skill.