Main Responsibilities Of A Senior Manager, Marketing Operations At SmithRx
Michael's main responsibilities as a Senior Manager, Marketing Operations at SmithRx center on data integration and optimizing marketing experiences; the role involves "connect[ing] a piece of technology" to improve team efficiency and campaign structure, focusing on creating "the most efficient marketing team as possible" through data analysis and streamlined processes.
Data Analysis, Project Management, Technology, Teamwork, Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michael Schnell
Sr. Manager, Marketing Operations
SmithRx
UCSB
n/a
Communications
Healthcare, Medical & Wellness, Insurance
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Student Athlete
Video Highlights
1. Data integration and cleaning
2. Campaign structure and user experience optimization
3. Marketing team efficiency and data structure creation
Transcript
What are your main responsibilities within your current role?
As a marketing operations manager, there are many enjoyable activities I get to do. They range widely, which is why I like my job.
Data cleanliness and integrations between different technologies are my sweet spot. I love connecting technology to create more efficiencies, not just for my daily job, but for the entire marketing team's.
I enjoy finding different ways to look at campaign structure and the experience people have on our website or when they receive an email from us. Optimizing those experiences and creating more efficient data structures is where I thrive.
This includes seeing if a person has a specific prescription in a different platform, allowing us to send them targeted messages. Ultimately, my goal is to create the most efficient marketing team possible.