Favorite Parts of Working in the Healthcare Tech Industry as a Senior Manager Marketing Operations
Michael, a Sr. Manager of Marketing Operations at SmithRx, finds the intersection of healthcare, insurance, and tech industries "interesting," allowing application of marketing operations skills to address "the broken healthcare system in the United States." The ability to see results from campaigns aimed at improving awareness of these systemic issues, coupled with continuous learning in a new field, makes this a rewarding career change from a B2B SaaS background.
Healthcare, Technology, Marketing, Problem-Solving, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michael Schnell
Sr. Manager, Marketing Operations
SmithRx
UCSB
n/a
Communications
Healthcare, Medical & Wellness, Insurance
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Student Athlete
Video Highlights
1. Being at the intersection of healthcare, insurance, and tech industries provides unique and interesting challenges.
2. Applying marketing operations skills and technology to improve the broken US healthcare system is rewarding.
3. Constant learning and a refreshing change from a previous B2B SaaS tech role are highlights of the current position.
Transcript
What do you enjoy most about being in your industry?
My industry is interesting because I'm on the cusp of the healthcare, insurance, and tech industries, sitting right in the middle of all of them. This allows me to tackle some very interesting problems and challenges related to the broken healthcare system in the United States.
I'm able to utilize technology and the skills I've built over the last 10 years in marketing operations. I can apply these skills and technology to address this broken system.
It's rewarding to see the results and the difference that my responsibilities make. This includes emails I send or specific campaigns that our marketing organization runs to help people understand why the system is so broken.
It's a very interesting place to be. I haven't been in this world for that long, and I'm learning a ton every single day. It's very refreshing to be here, especially coming from a solely tech background where I was in B2B SaaS, selling technology to other tech companies.